In this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS’ director of markets and growth for SAS Customer Intelligence. Brian and Kate discuss why change is such a challenge – whether you're renovating your kitchen, moving to a new room at day care or implementing a new martech stack. How do you adapt in times of constant change? It's not easy, but it just might be simple. Listen as Brian and Kate share the importance of identifying the why behind any change and the significance of communication.

Here are some complementary assets to help you on your journey of reimagining change management:

• [Whitepaper] Delivering Experiences That Win Business and Build Loyalty: CX Champions Share Their Strategies
• [Video Series] Know This? Or No to This? Find out which marketing trends are worth paying attention to – and which ones you should pass on.
• [Resources] Experience 2030: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030.

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.

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About our host:

Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges.

A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies.

Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.

About our guest:

Kate Parker is the director of markets and growth for SAS Customer Intelligence at SAS. She has more than 15 years of experience in marketing as a cross-industry marketing advisory consultant, marketing technology systems implementer and as a martech solutions architect.

In her current role, Kate works with her team to define and manage the go-to-market strategy for both Customer Intelligence product marketing and customer advisory enablement. Kate focuses on translating solution capabilities and differentiators into business value that is easily understood and appreciated by prospects and customers who are working through their own strategic transformation initiatives.