Meet The Host: Genesis Velazquez is a chemist with a passion for beauty product innovation.
Genesis has several years of experience launching skincare, personal care, hair care, and other consumer goods. She is a scientist with a passion for beauty product innovation, inspired by her love of creating pretty things and the science that brings them to life. Genesis is now the founder of Elitegen Innovation, a turn-key product development company. She works with beauty brand owners to provide R&D and product management support to help independent beauty brands launch successful products. She hopes to grow this service to build successful brands for beauty entrepreneurs big and small.
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