Friday, April 22nd, 2022, marks the 52nd anniversary of the beginning of the modern environmental movement, more commonly known as Earth Day. However, unlike most holidays, birthdays, and other annual celebrations, the meaning surrounding this global event has evolved over the past five decades as the understanding of our environmental impact has grown. To dive a bit deeper into the semantics, Jay hosts a dialogue with environmental consultant and special advisor to the CDP Paula DiPerna about how the intentions behind Earth Day have shifted throughout her storied career, and how they could still stand to become more impactful. Beyond Earth Day itself, Paula and Jay discuss other words and phrases commonly associated with – and used in conjunction with – the green economy, whose meanings have been watered down or misappropriated over the years. Terms like “sustainability,” “carbon pollution,” and “net zero” are all ripe for picking as their ubiquity has stripped them of any tangible outcomes or environmental benefit. Jay and Paula conclude with suggestions for how we can use language to our advantage in driving home how significant our planet is, especially in today’s day and age when the domestic and global economies are so indelibly linked to the availability of natural resources. Because at the end of the day, more clearly-defined environmental protections begets a more robust economy, and with a more robust economy comes many millions of life-sustaining jobs. CREDITS: Featuring: Jay Tipton, Paula DiPerna Produced by: Alicia Clark Executive Produced by: Melissa Panzer, Joan Lynch, Art Bilger Written by: Jay Tipton, Alicia Clark, Mike Zunic Talent Producer: Emily Lallouz Edited and Sound Mixed by: Lynz Floren Assistant Editor: Mengfang Yang Music by: Avocado Junkie Made possible by: the Walton Family Foundation