Linda had no experience in raising investment before starting the company, but luckily, her manager at Microsoft become Spinview’s chairman and championed the business, which helped elevate Linda. He advised her on how to go about doing a pitch deck, standing in front of an investor, and what kind of things they were looking for. This valuable support she received made a huge impact on the success of the initial investment round.

Linda has been spinning many funding plates with a mix of grant funding, equity funding, the government Future Fund and taking on debt. With all of this complexity within the business, Linda stays sane by developing healthy habits which give her clarity and thought space. Linda reiterates that you shouldn’t underestimate the need for supportive people around you when building and funding a growing business.

• What champions of your business can do for you
• How expressions of interest can give investors confidence
• Why finding the right investors is fundamental for success