Jasmine is a great example of; working to live, not living to work. You do not have to grow your business exponentially just because you can. If you are doing well in your Canadian private practice, but the idea of owning a huge business is daunting to you - you don’t have to take it that far!

One of the ways of building a truly successful business that serves your clients - and you - is to structure it around your needs, as well as theirs. Be mindful of your values and intentionally incorporate them into your choices, both personally and professionally, so that you can wake up each day looking forward to your schedule instead of dreading it.

In this podcast episode, Jasmine and I discuss her entry into private practice, what she did that worked well and how she’s managing her success into the future.

MEET JASMINE

Jasmine Bird is the Founder of SOAR Counselling - Group Practice - located in South Surrey, British Columbia. She is a passionate and dedicated Registered Clinical Counsellor (RCC), who specializes in working with children, youth, caregivers, and families impacted by mental health challenges. Jasmine has over a decade of experience working across various mental health settings, such as Child and Adolescent Inpatient Psychiatry with BC Children’s Hospital and Surrey Memorial Hospital and Community Child and Youth Mental Health Outpatient Programs with Vancouver Coastal Health Authority and Fraser Health Authority.

Learn more about Jasmine on her website, Psychology Today profile, and Instagram account.

In this episode:

• Why Jasmine became a therapist

• Starting and growing a private practice

• What’s on the horizon?

• Jasmine’s advice for listeners

Why Jasmine became a therapist

Ever since Jasmine was young, she was intrigued by people. She was curious about how they thought about life, the way that they approached it, and their stories and experiences.

Jasmine completed her counselling education in B.C. and worked in organizations before starting her own private practice. She knew that she loved helping youth and their families and wanted to make a difference.

Starting and growing a private practice

Jasmine built her Canadian private practice in South Surrey. She felt lucky in the fact that her practice has been successful from when it opened its doors, so she was able to continue developing it over the years, with some minor financial dips here and there.

Jasmine was also able to get some advice and help from her husband, who has completed a masters degree in business.

In terms of building a successful business, Jasmine noticed a desperate need in an area of her community and decided to set up her practice there.

Now Jasmine has five associates, and everyone is fully booked, including her!

What’s on the horizon?

After Jasmine’s business quickly scaled, she noticed that something wasn’t feeling quite right.

Now that her business has grown and is on the path to continue doing so, Jasmine wants to be intentional about structuring her business so that it doesn’t get overwhelmingly busy and run away with her.

Therefore, Jasmine’s now decided to actually scale back a bit and to not continue growing the business, without intention. Her Canadian private practice is successful now, and she’s focusing on maintaining that success at this level so that she can remain a successful niche business without getting swept away.

Jasmine’s advice for listeners

Remember the power of vulnerability and the importance of being authentic, especially as a leader. And bet on yourself!

Connect with me:

Instagram

Website

Resources mentioned and useful links:

Ep 114: Imogen McIntyre: Using Your Niche to Build a Private Practice | EP 114

Learn more about the tools and deals that I love and use for my Canadian private practice

Sign up for my free e-course on How to Start an Online Canadian Private Practice

Jane App (use code FEARLESS for one month free)

Learn more about Jasmine on her website, Psychology Today profile, and Instagram account

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