Blazing our own trail

Retail Therapy

Sep 23 2021 • 27 mins

In the last episode of Season 1 of Retail Therapy Paul Zahra speaks with Erica Berchtold, CEO of THE ICONIC. THE ICONIC is part of Global Fashion Group, one of the world's largest fashion retail businesses, connecting over 10,000 global and local fashion brands to a market of more than one billion customers.

THE ICONIC has seen huge success since its inception in 2011 and with Erica now at the helm, the brand continues to evolve and transform to serve customers and partner brands in incredibly innovative ways. Her insights into leadership, digital innovation and utilising customer data are essential listening for any retail leader, innovator or business owners.

In this episode of Retail Therapy, Paul and Erica discuss:

  • Integrating bricks and mortar with online retailing
  • Being a data driven business
  • The journey to becoming a CEO
  • How we’re all buying trackies, ugg boots and sexual wellness products
  • Sustainability progress in the retail industry
  • Advice for women in the industry
  • What keeps Erica up at night


The Australian Retailers Association (ARA) is Australia’s oldest, largest and most diverse retail body, representing a $360bn sector which employs one in ten Australians. Learn more:

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