Maybe you have not gone kayaking because you knew it was going to be miserable on your back floating on a piece of plastic all day long, or maybe you haven't taken to paddling or fishing because you can't stand the thought of having to sit on an uncomfortable seat that's just going to have you aching for days afterwards.  Whatever the case, fear no more, my friend!  Our fellow entrepreneur and partner at Kayak Kushion has got your back quite literally!!  In this week's episode, Jessica and Allen chat with founder and president Brandon Elrod of Kayak Kushion to get the scoop on how he got started as well as what makes him and his genius company tick.   Listen closely for tips and tricks on the water and what new product he has up his sleeve!