Live events play a pivotal role in the association community, serving as a powerful hub for networking, learning and fostering a sense of community. But what truly keeps attendees coming back year after year? In our season 3 premier, we talk to Chris Brown, executive vice president and managing director of the National Association of Broadcasters Global Connections and Events. We talk about the transformation of live events, innovative strategies for long-term appeal, enticing young professionals to actively participate in association events, understanding the needs of both attendees and exhibitors, and navigating sustainability in the live events space.