Behind every association's successful communication strategy, there’s a dedicated communications team working tirelessly to craft and deliver messages that resonate with their target audience. In this episode, we talk to Marli Hall, director of communications and member services at the National Motor Freight Traffic Association.  We chat about her career journey in the association space, communication challenges she faces, new technology, and the future of association marcomm efforts. Oh, and we add a little yacht rock into the conversation.