SERP’s Up | What's the real deal with keyword cannibalization

SERP's Up SEO Podcast

Oct 18 2023 • 36 mins

Keyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it?

We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it.

Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with her own experiences and creative solutions to dealing with keyword cannibalization.

Don’t want a ‘bite’ in your rankings? Tune in this week to uncover the misconceptions and determine the truth about keyword cannibalization right here on The SERP’s Up SEO Podcast!

Key Segments

[00:03:04] What's On This Episode of SERP's Up?

[00:04:34] Focus Topic of the Week: Keyword Cannibalization

[00:24:08] Focus Topic Guest: Zoe Ashbridge

[00:27:09] Going, Going,... Google!

[00:30:15] Snappy News

[00:34:30] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Patrick Stox

Zoe Ashbridge

Andy Chadwick

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Wix Studio

Wix Studio YouTube

Searchlight SEO Newsletter

What people get wrong about keyword cannibalization

Google Domain Diversity Algorithm

News:

Google Search Stops Indenting Results

Google Search Generative Experience Can Create Images & Text

Google Search Generative Experience Lite Version Test