In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank!
They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience.
Links:
Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld
Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/
This episode on YouTube: https://youtu.be/TU_L6OaA5UQ
In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community.
Takeaways
- Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy.
- Collaborations and sponsorships can be effective ways to expand your reach and attract new customers.
- Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms.
- Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel
- Consider affiliate marketing as a way to leverage the networks of others to promote your products
- Build an email list to capture leads and nurture relationships with potential customers
- Outsource tasks to save time and focus on high-value activities
- Collaborate and network within the crafting community to expand your reach and opportunities
Chapters
00:00 Introduction and Background
02:00 Competitor Analysis and Insights
04:06 Understanding the Woobles and Differentiating Your Products
09:06 Taking Advantage of Competitors and Building the Market
12:24 Repurposing Content and Driving Traffic with Video
15:18 Exploring Collaborations and Sponsorships
22:16 The Role of Video Content in Attracting Customers
25:49 Experimenting with Different Platforms and Strategies
28:03 Understanding the Customer Journey and Tailoring Content
35:24 The Potential of Affiliate Marketing and Building an Email List
45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities
52:07 Creating Efficient Workflows and Maximizing ROI
58:22 Collaborating and Networking within the Crafting Community
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