In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer Group is splitting into three new entities – and what lessons the games industry can learn from their trial and error.

Takeaways

• The “TikTok ban” has become law in the United States, raising concerns for marketers and content creators
• Meta’s Q1 earnings beat expectations, but the stock market reacted negatively due to concerns about AI investments
• Advertisers should diversify marketing channels and be prepared for changes in performance on platforms like Facebook
• Embracer Group is splitting into three separate entities – focusing on physical games, indies/AA games, and AAA games

Podcast Chapters

• 00:00 – Opening and introductions
• 00:42 – The TikTok ban is real, here’s what to do
• 11:11 – Meta stumbles despite strong Q1 report
• 20:41 – “Embracer” is dead – important takeaways
• 30:11 – Closing and sponsor message