Scaling Web3 in 2024: Making the gamer the hero (with Honeyland)

Mar 7 2024 • 40 mins

Learn how game developers are merging the best of web2 and web3 to create games that are fun and engaging in both traditional and innovative ways. Explore token utility within a game's economy – as well as the role of tokens in Web3 games more broadly. Understand how VC funding can impact game design and token utility.

Get insights on the role of DAOs – and whether they make sense for a business organization at all. Learn about how to utilize web2 growth strategies and target web2 audiences – and why pure web3 games simply can't grow the way that web2 games can.

Joining us is Corey Wright, CEO of Honeyland. A lifelong entrepreneur, he launched his first business in college – nearly 20 years ago – and has launched, scaled, and sold more than a half dozen businesses since. In 2021 Corey launched Hexagon Studios, a web3 gaming studio. Their first title, Honeyland, is in major app stores and is one of the top mobile games on Solana.

Takeaways

Products should build hype, hype should not build the product.
Integrating Web3 elements, such as a token economy, can enhance the gameplay experience and create new opportunities for player engagement.
The decision to include a token in a Web3 game should be based on the specific needs and goals of the game, rather than being a default requirement.
Token success requires three things: 1) A single token economy, 2) a fixed supply, and 3) deflationary direction.
User acquisition strategies for Web3 games may involve targeting a Web2 audience and leveraging traditional marketing channels.
True decentralization, for most projects, is unhealthy. DAOs have utility – but not as business organizations.
Many web3 companies are doubling risk by reinventing both game design and business structure at the same time.

Chapters