Creating a single source of revenue truth in complex data environments such as media, events, and other two-sided business models is complex and challenging but a critical part of gaining a competitive advantage and future-proofing the business. Many businesses neglect this on the revenue side of the house, leading to revenue slippage, revenue leakage, customer churn, missed opportunities, and more.
What We Will Cover
● Data, Digital and Business Value from a Revenue SSOT Strategy
● Revenue Data and Where it Sits
● Right Data In/Right Data Out
● Platforms & Tech
● Data Operationalization, Adoption & Governance
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