Building Great Company Culture Through Dynamic Employee Experiences with Diane Yarborough from Cranberry Way

The Leader Mentality

Dec 14 2023 • 36 mins

Diane Yarborough brought her enthusiastic personality to the show to talk with Rob and Lauren about the importance of having employees that are motivated and engaged with their work. Moreover, she discussed how some companies, including Disney, manage to create an exciting company culture for the best experience possible.
Many businesses talk about having a customer first focus - that's a great strategy. However, purely focusing on customers without thought as to the environment and morale of employees will often lead to failure. Diane how she started her firm, Cranberry Way, with the goal of guiding businesses in how to attain better employee morale and a positive company culture.

Some show highlights:
-Diane worked for Disney for almost 20 years and saw how they maintained one of the most successful venues in the World
-She works with Margaritaville and explains a few of the things that make them special during this episode including their unique marketing
-Diane originally met this show's cohost, Lauren Semko, at a speaking event at Coastal Carolina University
-Diane is passionate about helping young people to get to their next level
-Rob and Diane talked about internships for students and how those can help the student in their career (and can pay dividends for the company)
-There is great value in Team Building and we talked about applying those to business
-Great businesses are led by great employees and Diane's company shows ways to find exceptional talent, how to onboard employees correctly for their success and creating programs to keep motivation high.

We had a great time with Diane and felt her passion for making businesses thrive. We know you will all enjoy!

For more on Diane Yarborough and Cranberry Way, check here out at: Cranberry Way Home
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