Rick Hewitt Unicorn Vodka and Tequila Butterfly Pea Spirits

Mar 28 2024 • 1 hr 2 mins

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📢I talk🎙️with Rick Hewitt Founder & CEO at Unicorn Distillery! They make a vodka and a tequila with butterfly pea flowers, which when poured is a deep beautiful purple color.

When mixed in cocktails with various ingredients the colors can change to purple and pink! We made three cocktails showcasing this effect, as well as, layering with ginger ale to show the layering effect of these fun spirits. 🎇 🎉 🍸✨ 👏

Rick discusses his journey of creating their unique vodka and tequila brands using butterfly pea flowers. The conversation covers the discovery of the flower, FDA approval, and the decision to focus on tequila and vodka. Rick shares his background in the craft beer and tech industries and the lessons he learned. The discussion also touches on the experience trend in the beverage industry and the distribution plans for Unicorn Distilling. The conversation concludes with a transition to the tasting portion of the episode. 😋🥂 🍻

Rick then shares his journey in the beverage industry and the challenges of building a brand. He emphasizes the importance of focusing on quality and pricing, as well as, building a minimum viable audience.

Rick Hewitt from Unicorn Distilling discusses the journey of creating their unique vodka and tequila brands using butterfly pea flower. The conversation covers the discovery of the flower, FDA approval, and the decision to focus on tequila and vodka. Rick shares his background in the craft beer and tech industries and the lessons he learned. The discussion also touches on the experience trend in the beverage industry and the distribution plans for Unicorn Distilling. The conversation concludes with a transition to the tasting portion of the episode.

Rick discusses the trends in the industry, such as the rise of RTDs and low/no alcohol options. He also highlights the value of mentors and resources in the industry. Outside of work, Rick enjoys hockey and boating. He shares his outlook for 2024, including plans to expand into new markets and attend industry events.

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