Linda Zhang: From Consultant to PM to Newsletter Writer

Lane Change

Jun 3 2021 • 51 mins

Making a lane change from management consulting to tech may not seem like a huge stretch. But today’s guest took her next big offer to become a senior product manager and traded it in to become a creator. Based on her own lane change into product management, Linda Zhang started writing a newsletter to help early-stage product managers learn product lessons and navigate getting a foot in the door as a PM. Soon enough, her newsletter grew into a paid toolkit.

In this episode Linda shares valuable tips on managing a career transition, from positioning to job applications, as well as tactical insights from her journey as a creator. She discusses growing out her newsletter, as well as validating, pricing, and growing her product toolkit offering.


About Linda

Linda Zhang is the creator behind the Product Toolkit and the Product Lessons newsletter, both of which help individuals learn about and become product managers. Linda started her career as a consultant at Bain & Company before transitioning into a role at Snap and eventually becoming the Group Product Manager at Faire. She turned down a senior Product Management offer at Instagram to strike out on her own as a content creator.

Product Lessons & Product Toolkit provide examples, actionable tips and templates to fast-track a product management career.


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