We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry.From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive. And that's not all! We also have teasers for season 2. We and our audience have questions, so we're finding experts to interview to get answers. From compliance to retailers who are winning in diverse circumstances, our guests will equip you with the strategies to build a better business so you can reach more people and change more lives.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with the agility to adapt to digital winds, can maintain essential lines of communication with your tribe.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profound impact your natural products can have on their well-being to stirring excitement for events that connect them with industry mavens, we're divulging all our secrets to make your email strategy a resounding success.Imagine opening your inbox to find a story that mirrors your own struggles and triumphs. That's the power of personal narratives we explore in this episode. We've got anecdotes that will make you laugh, nod in agreement, and possibly even shed a tear, but more importantly, these tales of transformation—like the remarkable journey from pink eye to clear insight with colloidal silver—illustrate the trust and engagement you can build with your audience. And get this: we're showing you how to weave these stories into your mass email campaigns to foster a bond that feels as personal as a one-on-one conversation.But wait, there's more—think you've got your email marketing down to a science? Wait until you hear us talk automation magic, where the perfect blend of humor, cultural references, and tailored content turns leads into loyal fans. We're not just throwing tips at you; we're turning the spotlight on the strategies that have our inboxes buzzing and our products flying off the virtual shelves. So, buckle up and join us for a journey through the twists and turns of email marketing that's as profitable as it is delightful. Don't forget to hit subscribe for more electrifying episodes that could redefine your approach to connecting with your tribe.Subscribe so you can get notified when we release new expert marketing tips episodes. The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more. On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs and lessons learned from personal experiences, including gifting the product to my nephew and drawing unexpected parallels between skincare and dating advice. For anyone intrigued by the alchemy of brand building and engaging an unlikely customer segment, you'll find a treasure trove of wisdom right here. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the magic of incentives, and even dive into the concept of lifetime customer value—trust us, it's a game-changer.Imagine sending tailored emails that have 'fruit hunters' waiting on the edge of their seats for the latest tropical fruit drop, or pet owners eagerly opening up recommendations for new supplements that'll have their furry friends howling with joy. That's the kind of niche content charm we're preaching. But that's not all—quizzes that lead to immediate engagement, automated welcome emails with sky-high open rates, and a backdoor look into how personalization and automation can transform a lukewarm lead into a fiery sale. We're here to arm you with the know-how to captivate your audience, boost those conversion rates, and give your subscribers an experience that feels like it's been handpicked just for them. So, plug in, embrace the wisdom, and watch your business bloom one click at a time.Show Resources:Hubspot's Ultimate List of Email Marketing StatsSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champions the underdog: independent retailers.As we navigate the delicate dance between manufacturers and independent retailers, Billy shares the stark realities of brands that have turned their backs on small outlets and the triumph of those who have not. Find out why grassroots marketing still works. Admire the agility of smaller retailers and understand why a seamless omnichannel approach is pivotal for success in today's competitive market.Connect with Billy:LinkedInsavenaturally.comSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a thriving community of repeat customers, eagerly awaiting your next email drop filled with irresistible content.As your marketing guides, they don’t just stop at the inbox. They will share the art of creating urgency through event marketing deadlines, and reveal how personal stories can skyrocket your connection with customers. Tina and Amanda dissect the world of PPC advertising, offering up their wisdom on budget management and the finesse of remarketing. By the time we wrap up, you'll be armed with strategies for tracking conversions like a pro, leveraging customer reviews for credibility, and you'll be itching to grab the exclusive bonus resource on our website—a treasure trove of marketing quick wins to give your natural products business the edge it deserves.Show Resources:Grab Your Quick Wins ReportGoogle analyticsGA4Google Tag Managerpointy.comsmallbusiness.withgoogle.comudemy.comSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic design to the natural products industry maven is not just inspiring; it's a testament to the passion that drives these retailers to excel in customer service and community building.Feeling the pinch with rising prices? You're not alone, and it turns out those quaint co-ops on your street might be the key to quality food without the hefty price tag. We dissect the myth of expensive independents and explore how savvy strategies like EDLP keep them competitive. These retailers aren't just about ringing up sales; they're deeply invested in their communities, pouring heart and soul into providing more than just groceries but a place where local values and health converge.As we navigate the oft-confusing terrain of food labels together, you'll come away enlightened and empowered to make informed choices. This episode is bursting with insights, from marketing finesse to the frontlines of food retail innovation, and will leave you eager to support the local champions of the natural food movement.Show Resources:www.naturalfoodretailers.comThe Buyer's Desk PodcastSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing.You'll learn why a mobile-friendly website and a slew of positive online reviews are not just nice to have, but absolutely crucial for your business's survival and growth. We're armed with compelling statistics and tactical advice that will set the stage for your success, ensuring customers find you first—and keep coming back.We turn the spotlight on Google, SEO, and other local digital marketing strategies to boost your online footprint. Plus, you can conquer your social media game.Learn to wield the power of keywords and maintain consistent digital details about your business. And craft content that strikes a chord with your customer base.We share tips on producing original content that reflects your store's distinct personality and how to build an authentic connection with your audience through personal narratives and hands-on product experiences. Tune in for these strategic insights and get ready to show up at the top of the charts as the local market leader.Show Resources82% of small business owners say their main source of business is referrals87% of people will NOT consider doing business with you if your online rating is low.64% of people say watching a video on Facebook has influenced their purchase decision within the next month.80% of people turn to search engines when they're searching for a local store 📋 Get an SEO keyword audit for your Natural Products Business.Other Natural Products Marketer episodes mentioned in this episode.Stop These 5 Mistakes to Improve Website PerformanceFinding Your Secret Sauce & Using MAP Pricing for Growth with Chase Ballard of Detwiler's MarketIncreasing Foot Traffic & Building Bigger Baskets with Ryan Sensenbrenner of EnzymediaConnect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you covered on how to stand tall against the giants of the industry. John also shares his insights on how credible advice and intentional content can make your customer's journey from awareness to advocacy a seamless one.As we delve into the retail realm, we focus on building a community that celebrates trust and engagement. Discover the transformative power of product education and savvy staff that can lead to an unparalleled in-store experience. We discuss the delicate dance of offering discounts while maintaining value, the potential of subscription models, and why an online presence is non-negotiable for local stores. Especially post-COVID, learn how community events can be your shield in the battle against big-box retailers, strengthening customer bonds and encouraging repeat visits.Ready to amplify your marketing game? We talk strategic partnerships and the magic of user-generated content, illuminating paths to elevate trust and visibility for your brand. All this and more, woven into the fabric of the duct tape marketing platform—a hub for those looking to evolve in the natural products marketing sphere. Join us for a conversation that promises to arm you with knowledge and inspire action.Show Resources:ducttapemarketing.comDTM PodcastSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive universe of online retail, shedding light on how to keep your cash registers ringing even when the physical doors are shut. From the importance of a dedicated overseer to the intricate dance of handling logistics, this episode is your roadmap to thriving in the digital marketplace.Did you know that an online store can mirror the magnetic personality of your physical shop and draw customers from far beyond your local streets? We explore why a 24/7 shopping experience is crucial and how to elegantly manage the sale of perishables over the web. With a sprinkle of our own adventures and cautionary tales, we also discuss the nitty-gritty of financial planning for e-commerce, weighing out the costs and benefits of various partnerships and platforms—essential intel for anyone in the wellness and natural products sector.From Shopify to Instacart, we dissect what these services offer, how they can impact your bottom line, and the challenging yet critical aspects of payment processing for products like CBD. Whether you're a seasoned marketer or just dipping your toe in the digital waters, this episode is brimming with insights and 'be-wares' to ensure your natural products business not only enters the e-commerce world but makes a splash doing so. Join us, your guides on this virtual voyage, and let's chart a course for your online success.Show ResourcesEcommerce Vendors Mentioned in the ShowWoocommerceInstacartHomesomeCBD Payment ProcessorsPrecision PaymentsSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and wellness and a next-generation owner of Nutrition World in Chattanooga, Tennessee. Cady shares her unique journey in the natural products industry, her vision to educate younger audiences about nutrition, and her commitment to expanding beyond the local community.In our chat, Cady brings to the forefront the seriousness of childhood sickness and the pivotal role of natural remedies. We dig deep into the need for parents to understand and find effective solutions to combat the severity and duration of sickness in children. Cady elaborates on her strategies to navigate the competitive landscape of the natural products industry, and how she maintains the core values of her store while embracing change and innovation. She also highlights the importance of a personalized approach to health and wellness, with Nutrition World offering individualized health consultations and blood work to address root health issues.Finally, we explore the power of personal connections in the world of nutrition and wellness. Cady candidly shares her experiences of building authentic relationships with customers and forging unique partnerships with wellness practitioners. We wrap up our conversation with her shedding light on how to maintain a successful business in this ever-evolving industry. From focusing on quality, education, and partnerships to creating a welcoming store environment, Cady's insights are invaluable for anyone striving to make a lasting impact in the natural products industry. Connect with Cady: cady@nutritionw.comSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They'll show you how to simplify your user interface, properly utilize Google Analytics, create compelling calls to action, and share why you might want to rethink that 'learn more' button.Moving on, they tackle the tricky terrain of website videos. Are you guilty of overloading your site with too much motion or video content? Fear not, they're here to guide you on the right path. They'll arm you with handy tips on how to work with videographers to optimize your video files, how to ensure your site is mobile-friendly, and the crucial role of website load speed. Plus, they let you in on the secret to using high contrast to create multiple opportunities for user engagement.Join us on this journey to transform your website and marketing strategy, one podcast episode at a time!Resources☑️ Eliminate Website Mistakes ChecklistVideo Specs for Websites⚡️ Test Your Web Speed With These ToolsGTMetrixPingdom📸 Resize & Compress Your PhotosIloveIMGSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer… Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret weapon. Today, we expose the power of intimate customer relationships and swift adaptability, enabling your small business to have a giant leap over industry behemoths. Ever heard of marketing myopia? Here, we illuminate on how this self-limiting approach can lead to missed opportunities and how you can bypass it by recognizing your unique skills. The tale of a friend who redefined his business during the pandemic serves as an enlightening example of leveraging your expertise. Next, we venture into the importance of a well-rounded advisory board. Imagine having a board that offers diverse perspectives, propelling you to explore unchartered territories and broaden your business horizons. Wait, there's more! We delve into the intricate side of the natural products industry, alerting you to false claims and stressing the significance of honesty and transparency. You'll see how these elements can fortify trust with your customers. We share insights on how you can set yourself apart through white labeling and convenience. Plus, we discuss the need for fearless decision-making, learning from leaders, and maintaining industry vigilance. Our finale? A compelling call to action for industry improvement and a reminder to foster creativity and freedom in your workspace. Whether you're a David pitted against Goliath, this episode holds the key to your victorious slingshot. Don't miss out!Show resources: Venn Diagram - What business are you in?https://naturalproductsmarketer.com/wp-content/uploads/2023/11/Audience-Engagement-Venn-Diagram.jpgConnect with Mike: flourishadvisoryboards.comSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

How to Pay for Marketing with Marketing...Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program for it to effectively drive sales. this conversation moved from end caps and digital signage to posters and postcards, analyzing these as innovative, attention-grabbing tools to amplify your brand's reach.Amanda weaves the tale of her journey, starting as a novice in the supplements industry, and how she leveraged co-op advertising into a successful strategy to enhance sales. We also examine the vitality of email marketing for natural products retailers, the weight of a substantial email list, and the roadmap to setting up a successful program that can evolve into a full-time marketing team. Her discussion also tackled content creation on a budget and how to orchestrate a 30-day challenge with a vendor to stimulate engagement and traffic to your store.In a world where algorithms rule, we touch upon the potency of user-generated content in trumping the algorithm and boosting brand exposure. As we traverse through the landscape of health food marketing, we look at how data and transparency play pivotal roles in shaping successful marketing campaigns. Amanda also underscores the necessity of risk-taking and innovation in our chat, pointing to the advantage of trying new things in marketing natural products. Whether you're a novice or a veteran in the health food industry or running a natural products business, this episode is brimming with practical advice, strategic insights, and valuable lessons to help you conquer today's digital marketing terrain.Subscribe to get notified when we release new episodes with expert marketing tips. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Answer a few questions on our website, and grab your Marketing Quick Wins so you can increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer… What if you could unlock the secrets to a thriving business in the natural products industry? We sat down with industry veteran, Chase Ballard, who spilled the beans on his decade-long journey and shared invaluable nuggets that will help you stand out in a crowded market. Chase emphasizes the magic of staying true to your passion, embracing your unique selling proposition, and the power of crafting a business that's both resilient and a community leader.Chase isn't shy about tackling the nitty-gritty details of the retail world. He draws a clear path for managing pricing such that customers always get the best value. From the intricacies of MAP (Minimum Advertised Price) policies to how they can function as an 'admission fee' into your store, Chase shares all. He also explores the potential of extra services like community partnerships and memberships to cover overhead costs. We further take a deep dive into the world of promotions and partnerships. Chase imparts wisdom on finding the right pricing strategy, forging effective partnerships, and using promotional items to keep your customers hooked. The retail sector often faces unique challenges, and Chase gives his own practical solutions to staffing issues and enhancing customer experiences. Don't miss out on learning his quick-win strategies and his expert advice on how to stock your store. Get ready to transform your retail business with these golden insights!✉️ Email ChaseConnect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer… Tina walks through the website performance metrics you need to know to figure out why your website isn't working for your business. We walk through website traffic, tools you can use to increase your traffic, and how to work the numbers backward so you can figure out how much traffic you need to hit your sales goals. Do you need to redo your website message? Do you need more traffic? Are there conversion tactics you need to fix on your site?We'll answer these questions and more in this podcast episode on website performance. If you think your website isn’t working for your business, then this episode is for you.Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.📥 Download your FREE Step-by-step Guide to Finding and Resizing Your Website Images Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us:FacebookLinkedinEmail: info@naturalproductsmarketer.comAbout Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.About Tina SmConnect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer...Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You'll hear in-store marketing ideas, creating an unbeatable customer experience, and building bigger baskets in your stores. And what's your greatest superpower? Ryan believes in your ability to consult with your customers on their wellness needs. And he'll tell you how to do it, without crossing the regulatory line.Ryan Sensenbrenner is the Senior Marketing Group Director at Enzymedica. He leads their marketing team to develop strategic programs driving revenue and generating brand awareness. The best news? They have a whole team of marketing experts who can help you too!Connect with Ryan:LinkedinEmail: request@enzymedica.comVisit: enzymedica.comSubscribe to get notified when we release new episodes with expert marketing tips. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Answer a few questions on our website, and grab your Marketing Quick Wins so you can increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

On this episode of the Natural Products Marketer…Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle and what independent owners can do to advocate for the industry. She talks about building relationships with lawmakers, other business owners, and your customer base to make the change you want to see.PLUS, you know natural products regulations have a history. In this episode, these ladies cover initiatives to train the next generation of natural products business owners and operators. So they understand why we have our current regulations and can blaze a great regulatory path to move us forward.Debra Short has over 30 years in the Retail sector of the natural products industry working in her family business in Oklahoma. In 2014, she became the Executive Director of SENPA. There she leads the association along with her staff to support the foundation of the association and provide venues for education, advocacy and sustainability for the membership they serve.Connect with Debra:LinkedinVisit: senpa.orgSubscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days.Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Amanda Ballard Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively. About Tina Smith Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.