If you think you could never come up with a different concept for running shoes, well then let me introduce you to the minds behind the latest shoe on the walls of local retailers, Vimazi Shoes.

Vimazi is the first-ever pace-tuned shoe, designed for energy, or as they say on their website, “Goldilocks cushioning and an ultra-efficient push-off.”

Founders, Scott Tucker and John Zilly, join me today to share their inspiration and research behind this innovative new shoe design. I mean, what does it mean to be “pace tuned,” right?? Of course, I asked that question (and no I won’t be running a 4-minute mile anytime soon just by wearing these shoes).

But more than the science and engineering, I loved talking with them about their extensive backgrounds, their passion for running and writing, and their friendship that has lasted for decades. They also talk about the challenges of launching a new running shoe brand during the pandemic in a crowded space.

These are my people. The people who, in spite of all of the challenges and obstacles, get up every day and say, “We’ve got something good here.” In fact, they're in tune with what runners want and need.

From a 4-minute mile to a 20-minute mile, Vimazi is tuned to your needs.

https://vimazi.com/ - Vimazi website

Follow Vimazi on Instagram - @vimazi

Blog Post on How Vimazi Running Shoes Feel - and Why - https://vimazi.com/blogs/news/how-vimazi-running-shoes-feel

"I Could Never Do That" Website - https://www.podpage.com/icouldneverdothat/

"I Could Never Do That" Instagram - @icouldneverdothat

Theme Music: Your Love by Atch -License: Creative Commons License - Attribution 3.0 Unported (CC BY 3.0)

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