Hugh Gaither, founder and former CEO of the sock brand, Feetures shares his origin story of growing up in the hosiery business to making the transition to one of the most recognizable sock companies in the athletic space.

• What prompted this decision to enter an entirely new market?
• What strengths did he have to launch a new company in a brand new category?
• Where did they get the name of the company?
• Where did he start with the product design? Was it based on style? Material? Color?
• How should entrepreneurs approach any new venture that excites them?

No matter the goal, Gaither stresses the importance of treating other people with kindness and respect. It goes a long way toward success and happiness in life.

Feetures Website - https://feetures.com/

The Feetures Origin Story - https://feetures.com/pages/our-story

Article on Gaither's transition

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Theme Music: Your Love by Atch -License: Creative Commons License - Attribution 3.0 Unported (CC BY 3.0)