S1E10: Systemic Patriarchy in the Beauty Industry

We know that the beauty, fashion and cosmetic industry have largely defined what physical femininity looks like. 50 years ago male execs decided that the voluptuous woman like Marilyn Monroe was beautiful. Today, they’ll have you thinking that a petite woman with a big chest and glutes is what looks attractive. This male ideation of female beauty rejects biology, anatomical proportionality and psychology. If the preference is that a woman ought to be curvy with a chest and bottom, well she won’t be thin. At the same time, the preference also exists for her to be thin, well then she won’t be curvy. For far too long female beauty has been dictated by male ideation of physical beauty, it’s time that it’s dictated by women’s exhibition of realism for the sake of a woman’s internal satisfaction and happiness.

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