This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.

In this episode she shares:

• How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families
• Her advice on keeping the faith and betting on yourself and your business every time
• How she got Beyoncé to rock an Anima Iris bag and post about it on Instagram

Highlights Include:

4:39 Establishing business in Senegal

12:19 Financial readiness and having a mentor

19:31 Juggling grad school and launching a business

24:35 Building a reliable team in Senegal

35:54 Paying yourself in your business

43:06 Standing out through marketing

47:34 Working with Beyoncé

59:05 Meeting growing fulfillment needs

1:04:13 Top tips for entrepreneurs

Check out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gustooffers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try atgusto.com/shp.

Links mentioned in this episode

• Anima Iris Website: https://animairis.com/
• Anima Iris Instagram: https://www.instagram.com/anima.iris/
• Wilglory’s Instagram: https://www.instagram.com/wilgloryy/
• College Prep Program:https://ledascholars.org/
• Wharton/Lauder MBA Program: https://mba.wharton.upenn.edu/lauder-program/
• Brandon Blackwood: https://brandonblackwood.com/
• Topicals Skincare:https://www.instagram.com/topicals/
• Canva: https://www.canva.com/
• Brandon Blackwood: https://www.instagram.com/brandonblackwoodnyc/?hl=en
• Beyonce’s Stylist: https://www.instagram.com/kjmoody/?hl=en

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