This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.

In this episode Arsha shares:

• How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City
• How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target
• The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities

Highlights Include:

07:07 Leaving The Service Industry

10:44 Launching Multiple Businesses At Once

17:14 Creating Multiple Revenue Streams

19:50 Being The Face Of Your Brand

29:33 Creating a Premium Product

30:48 Getting Into Retail

35:33 Creating Brand Partnerships

41:11 Selling On Amazon

45:23 Creating Your Own Path

Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gustooffers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try atgusto.com/shp.

Links mentioned in this episode

• First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/
• Capital City Instagram: https://www.instagram.com/capitalcityco
• Capital City Website: https://www.capitalcity.com/
• Arsha’s Instagram: https://www.instagram.com/arshajones/
• Arsha’s Facebook: https://www.facebook.com/arshajones
• Tees In The Trap: https://www.teesinthetrap.com/
• Amazon Seller Central: https://sellercentral.amazon.com/

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