Scaling Newsletter Monetization and Email-as-a-Channel with Tyler Denk, CEO & Co-Founder of Beehiiv

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

May 7 2024 • 48 mins

Tyler Denk, co-founder and CEO of Beehiiv, joins Erik Torenberg to discuss how he came to be a part of building two media empires: Morning Brew and Beehiiv, a newsletter publishing platform which just raised a $33 Million Series B. They also discuss the market potential of email newsletters, ad networks, and successful newsletter strategies across industries. Tyler delivers a masterclass in understanding email and newsletter platforms. — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.   — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify: https://open.spotify.com/show/0epyYBAxLeF0PsNagdDJAJ Apple: https://podcasts.apple.com/gb/podcast/company-breakdowns/id1743119197 — LINKS: Beehiiv: https://www.beehiiv.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @denk_tweets (Tyler) — TIMESTAMPS: (00:00) Intro (01:00) Morning Brew & Beehiiv (03:00) Evolution of Morning Brew's business model  (09:49) The genesis of Beehiiv (14:30) Sponsor shout out (16:17) Building a newsletter empire (21:09) Biggest inflection point (25:32) Leveraging newsletters for growth (28:47) Future of Beehive and email monetization (41:36) Fundraising and navigating venture (44:40) Success stories in the newsletter industry (47:47) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.