Nathan Barry, Founder and CEO of ConvertKit, joins Erik to discuss the evolution of the creator economy, the ‘billion dollar creator’, the importance of prioritizing long-term equity and adopting a flywheel approach to audience growth, and more. This conversation took place in early 2023 but is relevant and insightful for 2024. This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co. — LINKS: ConvertKit: https://convertkit.com/ Nathan & Sahil Bloom’s Agency: https://www.paperboystudios.co/ Nathan Barry: https://nathanbarry.com/ Nathan Barry’s Podcast: Billion Dollar Creator — X / TWITTER: @eriktorenberg (Erik) @nathanbarry (Nathan) — TIMESTAMPS (00:00) Intro (00:55) The Evolution of the Creator Economy (03:36) ConvertKit in the Creator Economy (05:26) Power of Attention (08:33) Future of the Creator Economy (16:49) Sponsor Turpentine (17:30) Rise of ‘Business Creators’ (21:30) Newsletter’s Significance in Audience Growth (28:52) Role of Agencies (38:04) Wrap SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox.  🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.