In this episode, Erik Torenberg sits down with Adam Ryan, the CEO of Workweek, for an insightful conversation on Workweek's business and media strategies, the transformation of digital media in the B2B sector, the potential of podcasts, their approach towards working with established and emerging creators, and much more. We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com. — LINKS: Workweek: https://workweek.com/ Perpetual, a podcast by Adam Ryan: Spotify: https://open.spotify.com/show/2qYQQirnkYzgLy0W1JrhrE?si=c8fe88148c8a469d Apple: https://podcasts.apple.com/us/podcast/perpetual/id1611806982 — X / Twitter: @AdamRy_n (Adam) @workweekinc (Workweek) @eriktorenberg (Erik) — RECOMMENDED PODCASTS: Moment of Zen: https://link.chtbl.com/moz Upstream: https://link.chtbl.com/Upstream Turpentine VC: https://link.chtbl.com/TurpentineVC Econ 102: https://link.chtbl.com/Econ102 TIMESTAMPS (0:00) Intro (2:10) Opportunities in media investments. (6:48) Different waves of B2B media (8:42) Evolution, insights, &opportunities of B2B media (12:50) Comparing content production (15:05) Market segmentation & real purchasing power (18:55) Early strategies (20:25) Workweeks' media and business strategies (26:20) The creator financing ecosystem (27:03) Focus on long-term (28:25) Individualized deals for creating satisfaction SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox.  🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.