Jordan Zaslav, COO at Axios HQ, joins Erik to talk about the inspiration and launch of Axios. He shares his key lessons learned along the way and the importance of the smart brevity approach. They also chat about AI's impact on media and the need for companies to adapt. This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co. — LINKS: Axios: https://www.axios.com/ Axios HQ: https://www.axioshq.com/ — X / TWITTER: @eriktorenberg (Erik) @jz (Jordan) — TIMESTAMPS: (00:00) Intro (01:48) Smart Brevity Approach (04:12) Key to Axios' Success (06:38) Exploring Axios' Business Model and Diverse Offerings (11:45) Sponsor: Turpentine (16:23) The Axios HQ Product (18:17) What Has Made the Most Money at Axios. (21:11) Challenges of Media Business Growth (25:13) Audience Selection on Digital Media (30:07) Value of Different Audiences (32:28) Post-Internet Challenges and Cable's Future (37:57) Embracing AI in Media: Opportunities and Challenges (41:56) Wrap SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox.  🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.