This week we’re sharing a conversation with Erik Torenberg and Nathan Baschez , the co-founder of Every Inc. and creator of Lex, an AI-powered writing tool that’s aimed to revolutionize the writing process for writers. The discussion ranges from the nuances and challenges of podcasting, to the impact of AI on content creation, to the business models of various platforms like Substack and YouTube, and much more. This conversation was recorded in early 2023 but still holds numerous insights on the future of digital media and entertainment. We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com. LINKS: Every Inc. https://every.to/ Lex: https://lex.page/ X / TWITTER: @eriktorenberg (Erik) @nbashaw (Nathan) @every (Every Inc) @lexdotpage (Lex) TIMESTAMPS (00:29) Episode preview (02:17) Nathan's journey in the media industry (02:51) Lessons learned building Every Inc (08:26) The role of personalization in media (15:51) Strengths and weaknesses of the podcasting industry (21:01) The power of niche content on YouTube (22:55) Financing creators (30:25) The Evolution of Media Creation (32:14) Introducing Lex: The AI-Powered word processor (37:32) The Future Workflow for Writers (39:47) Conclusions SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox.  🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.