Marketing Role Play: How to use GOOGLE TRENDS for keyword research, product research and content ideas
This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg
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I made this Google Trends tutorial to help you:
-Explore practical use cases for SEO and keyword research
-Think creatively when it comes to content planning
-Improve your marketing strategy without paying for tools.
To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve different situations for different businesses.
🟣 A local restaurant that just opened up and has a lean marketing budget.
🟣 An e-commerce shop doing product research for a paid ads strategy
🟣 A real estate agent who needs marketing ideas to get social and start networking in the new market they just moved to.
Timestamps:
0:00 Why a Google Trends marketing role play is valuable
2:52 Marketing Role Play 1: Using Google Trends as a Local Business (Restaurant Marketing Ideas)
10:24 Marketing Role Play 2: Selling niche products online with paid strategy (Google Ads and Product Research)
14:48 How to use Free Keyword Research Tools to validate Google Trends
(Ubersuggest Product Research)
20:35 Marketing Example 3: Real estate role play as a new agent in a new market looking to build referral network
LINKS & RESOURCES
Written Guide (Includes 10 Freelance Ideas + 10 more practical use cases for Google Trends) https://kattwagner.com/how-to-use-google-trends-research-content-examples
Book a 1-on-1, subscribe to my Newsletter, or join my Facebook Group: https://stan.store/brandhacking
Watch my Canva AI tutorial (10 tools!): https://youtu.be/S3zs1tRrPVc
Try Canva PRO Free for 30 days https://partner.canva.com/c/2992110/619765/10068
My favorite Keyword research tool lately:
https://lowfruits.io/?via=katt (Use it to plan content that you're VERY likely to rank for!)
My favorite Video/Podcast all-in-one editor: https://www.descript.com/?lmref=qB_g
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with me:
Website: KattWagner.com
YouTube: https://www.youtube.com/@brandhacking
Facebook: https://www.facebook.com/KattWagnerNY
Instagram (NEW): https://www.instagram.com/marketingkatt/
Twitter (NEW): https://twitter.com/brand_hacking
LinkedIn: https://www.linkedin.com/in/kattwagner/
Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537
Facebook Group: https://facebook.com/groups/brandhackinggroup
Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking
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