Alexander Petersen is the co-founder and CEO at LAIBA Beverages, award-winning ready-to-drink bottled Cocktails Crafted by a World-Class Mixologist. Alex, who recently made the Forbes 30 Under 30 Asia 2021 list, started LAIBA Beverages in 2017 with two good friends in Shanghai and grew it to an international, 45 people business.

Some of the things Alex shares with us in the episode include:

1. How being very close to consumers early on and getting consumer feedback helped to tweak and perfect the product and create a fan base of loyal customers
2. The importance of having the best people, with the right skill sets, in the right positions
3. The advantage of having access to cost-effective, rapid iteration and product development
4. The culture at LAIBA Beverages (+ speakeasy bars in their offices!)
5. The importance of believing fully in your business and compartmentalise

LAIBA Beverages website: laibabeverages.com

IG: https://www.instagram.com/laibabeverages/