46. Digital Fundraising Trends in 2022

Small But Mighty Podcast for Non-Profits

Jan 23 2022 • 35 mins

2021 was a challenging year for many small charities, particularly for digital and peer-to-peer fundraising.

Peer-to-peer fundraising events were heavily affected during covid lockdowns, but virtual events have proved very successful for some charities able to pivot quickly.

So, in this episode Bianca chats to social entrepreneur and digital fundraising expert Tania Burstin, about digital fundraising advice and trends for small charities in 2022.

Tania is the founder of mycause.com.au – Australia’s leading online fundraising platform.

mycause.com.au has 6000 charity partners and has raised more than $140M for charities and Australian community groups.

Tania shares insights into digital fundraising trends for 2022, and advice for small charities including:

-       Key mistakes in digital fundraising

-       How to engage major donors

-       Why getting marketing right is so important

For more resources created specifically for small non-profits join the Small Non-Profits Alliance for FREE here: https://smallnonprofits.com.au/membership-account/membership-levels/

mycause.com.au is a Service Partner of the Small Non-Profits Alliance.