Aligning Teams For Success - Henry Mizel - RevOps Rockstars - Episode # 32

RevOps Rockstars

Oct 6 2023 • 40 mins

This week’s RevOps Rockstar is a high caliber leader at a high growth company. From his many years of experience, he understands the power of a centralized ops team. Our guest this week is none other than SVP of Revenue Operations and Partnerships at Apollo.io, Henry Mizel! Henry sits down with David and Jarin to share his expertise as an Ops leader, and how he’s helped drive revenue at a unicorn company. Henry dives into the importance of alignment, how his team is utilizing an automated SDR, and why teams should embrace rather than fear AI.


Takeaways:

  • Driving alignment across teams and maintaining clear communication are essential to success. Creating transparency, understanding the audience, and simplifying complex ideas are key strategies for achieving this.
  • Outsourcing or offshoring can be effective for new initiatives, but overreliance can become costly and less efficient. It's crucial to strategically hire for long-term projects that support teams and organizations.
  • Achieving company goals and fostering alignment around strategy, definitions, and data are key indicators of success in the role of RevOps. A successful RevOps team ensures company growth and effective collaboration across departments.
  • When it’s time to interact with the board, alignment and understanding your audience are the two main components. Partnering with the right teams, and tailoring the information to the makeup of the board ensures you continue to be involved in decisions.
  • For Apollo, the use of an automated SDR is allowing them to revamp their sales engagement. By more effectively tracking demographic and product signals, they can trigger automated emails in a timely, personalized manner.
  • Tech stack consolidation and leveraging AI are key disruptive trends in RevOps, with potential benefits and risks. Simplifying and streamlining tools can enhance efficiency, while harnessing AI can significantly boost productivity without job replacement.
  • RevOps teams need to look at AI as a tool to help boost efficiency and productivity, rather than a concern that will take their jobs. Good ops teams who can leverage AI tools will see a boost in the output of their team.

Quote of the Show:

  • “If the company is aligned around strategy, definitions, and data, then I think RevOps is doing a good job.” - Henry Mizel

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