E19: Corporate Sponsorship Playbook with Lori Zoss Kraska at Growth Owl, LLC

The Nonprofit Lab

Apr 11 2023 • 1 hr

In this episode we speak with Lori Kross Zaska, Founder and Chief Principal of Growth Owl, LLC to understand:

♟️ The playbook to win more corporate sponsorships

📈 What the corporate fundraising landscape looks like

🏢 How nonprofits can navigate corporate sponsorships

💚 Ways to effectively engage corporate decision makers

⭐️ How to personalize and differentiate your nonprofit's ask

Lori brings over 22 years expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non profit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations. ​

Lori is also the author of "The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization" which we will dive into as part of this episode. She's held key leadership and corporate sponsorship positions within organizations like PBS, NPR (local station groups), and many other organizations.