In this episode host Irene Duford engages in a riveting conversation with guest Jen Conley. The pair delve into the common pitfalls that Loan Officers encounter, particularly the tendency to make inappropriate comparisons and overlook core business fundamentals. Jen highlights the importance of grounding decisions in factual data rather than personal feelings, a strategy that can help Loan Officers sustain and even expand their business amidst challenging market conditions. This insightful discussion offers valuable advice for professionals looking to navigate the complexities of the loan industry.

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Show Highlights:

01:00 - Helping Loan Officers Succeed

03:00 - Tracking Leads AND Conversions

05:00 - Defining a Braindump

06:15 - Reasons You’re NOT Meeting Your Goals

09:00 - They’re Not Thinking About You, But They Like to Be Thought Of

13:10 - Overcoming Contention

14:15 - You Don’t Need Them All

16:30 - People are People

19:45 - They’re Not Referrals, They’re Families

22:15 - Holding Them (And Yourself) Accountable

24:00 - Doing the Fundamentals

25:20 - Focus on the Facts, Not Your Feelings

29:30 - The Right Comparisons

32:30 - Don’t Let Yourself Forget What Worked

34:30 - It’s All About Implementation