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Serial entrepreneur and childfree Latino Luis Octavio has something to tell you about taking risks. He gives us the play-by-play of what it took to go from being a closeted experiential marketer to launching multiple companies and brands while fully embracing who he is as DI Güey.

Take a tiny risk and attend DI Güey University with us in this episode as Luis throws out numerous pearls of wisdom like:

• letting go of the need to be "perfect"
• waiting for a "special occasion"
• finding joy in a 9-5 life
• how not having kids is not the end of your life
• taking tiny risks now is an antidote to regret later

Which leads to our Question of the Week: what risk will you take after listening to this episode?

Let me know your answer by emailing me or dropping a comment on YouTube, Spotify, or Substack. Links below.

About Luis:
Luis Octavio is a serial entrepreneur always creating where no one is for the Latino community.  Find him online at:

• Tiktok: https://www.tiktok.com/@_diguey
• Instagram: https://www.instagram.com/_diguey
• Online store: https://diguey.bigcartel.com/

To get the full show notes, and an episode transcript, go to PauletteErato.com/shownotes

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