Sue Bethanis hosts Founder of Machine Learning Week, former Columbia professor, and bestselling author, Eric Siegel, Ph.D. Eric is a leading consultant and former Columbia University professor who helps companies deploy machine learning. He is the founder of the long-running Machine Learning Week conference series and its new sister, Generative AI World, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, which has been used in courses at hundreds of universities, as well as his newest book, The AI Playbook: Mastering the Rare Art of Machine Learning Deployment.

Eric’s interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching graduate computer science courses in ML and AI. Later, he served as a business school professor at UVA Darden. Eric also publishes op-eds on analytics and social justice. He has appeared on numerous media channels, including Bloomberg, National Geographic, and NPR, and has published in Fast Company, Forbes, HBR, Newsweek, The New York Times, WSJ, and more.

Sue and Eric dig into his new book, The AI Playbook, and uncover the most vital use cases of machine learning, those designed to improve a wide range of business operations.