Welcome to Episode 1896, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into -U.S: Wine Market Shake Up: Worrying Trends in Consumer Behavior with Danny Brager & Ettore Nicoletto Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. Abstract:  The Wine Market Council (WMC) provides wine market knowledge, trends, insights, and intelligence essential to all tiers of the wine industry. During this session, leading industry analyst and WMC Research Committee member Danny Brager will present an in-depth analysis of the biggest trends currently shaping the US retail wine market. These data-driven trends provide a unique insight into American retail habits, enabling Italian producers to understand evolving tastes, preferences, demographics and price points, all with the overriding objective of helping them to understand consumer behavior across the US retail market. The retail sector is dynamic and constantly evolving, and staying up to date with the latest trends and consumer preferences is vital for anyone with an interest in the market. Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!