Are you not getting the results you want on Instagram?
In this episode, Travis interviews the social media + marketing expert: Theresa Depasquale, they dive deep into Instagram’s algorithm, how to create engaging reels, how to improve your creative content as your business grows and so much more.
Theresa is the founder and CEO of Capture Social Media Group, a company that provides one-on-one consulting and management for national companies and industry-leading experts to help them successfully build their brands online and grow their reach and credibility. She is passionate about working with heart-centered entrepreneurs and companies to help them skyrocket their brand and attract more clients.
Key Highlights:
[00:01 - 03:20] Instagram Engagement
Beat the algorithm by making better engaging content
[03:21 - 13:38] Crush It with Instagram Reels
Graphics are not dead on the platform
Getting clear on who your ideal audience is
Understanding your identity on Instagram: Expert or content creator?
The importance of being authentic and doing what you're comfortable with
Why Gary Vee’s advice on post frequency is not 100% accurate
[13:38 -17:01] The 9 Types of Instagram Engagement
The Difference between active and passive engagement and other Instagram metrics
Design your content thinking about the 9 types of engagement
[17:10 - 21:46] Social Media Omnipresence
Get started on just one platform and grow as your team grows
Theresa shares how to repurpose Instagram content into Facebook, TikTok and other platforms
Tweetable Quotes:
“ Determine if you want to be an expert brand and leverage your Instagram for your business or if you want to be a content creator.” - Theresa Depasquale
“ If you’re someone that can put out good content twice a week, focus on crushing that content twice a week.” - Theresa Depasquale
Download the Free Instagram Growth Guide Here and start growing your instagram engagement within hours!
Connect with Theresa:
Follow Capture Social Media Club on instagram: @yoursocialbutterfly_
Visit her website: www.CaptureSocialGroup.com
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If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter.
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