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"The Idea Is the Easy Part: Myths and Realities of the Startup World" by Brian Dovey is a Hardcover book scheduled for release on October 3, 2023. Brian Dovey, a lifelong entrepreneur, provides readers with a personal, humorous, and story-driven compendium of practical advice for navigating the entrepreneurial journey. The book aims to counter widespread myths about success and failure in the startup world, drawing on Dovey's decades of hands-on experience.

Key features and highlights of "The Idea Is the Easy Part" include:

1. **Author's Background:** Brian Dovey is a lifelong entrepreneur with a wealth of experience. He has served as the president of the company that developed the groundbreaking EpiPen, brought entrepreneurship to a Fortune 500 company, worked in venture capitalism for several decades, and been involved in the development of nearly 300 startups.

2. **Myth-Busting:** The book challenges common myths about entrepreneurship and success. It aims to provide a more realistic perspective on the challenges and factors that contribute to success in the entrepreneurial journey.

3. **Practical Advice:** Dovey offers practical advice based on his firsthand experiences. The book is not just a theoretical exploration of entrepreneurship but a guidebook with actionable insights for aspiring entrepreneurs to make better decisions at every stage of the process.

4. **Reality vs. Mythology:** Dovey addresses the disparities between the myths propagated by popular culture, which often emphasize the ease of acquiring funding and achieving financial success with a brilliant initial idea, and the true realities of entrepreneurship. He asserts that getting funding is a challenging process, and success depends on a combination of factors, strategies, and decisions.

5. **Enthusiastic but Realistic:** The book maintains an enthusiastic tone while providing a realistic perspective on entrepreneurship. It encourages readers to pursue their entrepreneurial aspirations but with a clear understanding of the complexities involved.

6. **Guide for Aspiring Entrepreneurs:** "The Idea Is the Easy Part" serves as a reliable guide for aspiring entrepreneurs, helping them navigate the entrepreneurial waters. It aims to replace misleading notions about fame and fortune with objective and actionable advice.

7. **Recognition:** The book received the "Innovation & Creativity" award in the 2023 Porchlight Business Book Awards, highlighting its contribution to the field.

"The Idea Is the Easy Part" is positioned as a valuable resource for individuals looking to embark on the entrepreneurial journey, providing them with insights, lessons, and guidance to navigate the challenges and make informed decisions throughout the process.

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