In the third episode of the Storied Future Podcast, Chris talks to Bracken Darrell, the CEO of Logitech, about how a design narrative can help any company reinvent itself.
In 2013, Logitech was a computer peripheral maker facing a bleak outlook due to due to a plateau in worldwide PC sales.
So Bracken hired Nokia design guru Alastair Curtis, moved R&D budget out of mice and keyboards and into sectors with growth potential, and reorganized the company around a set of design principles inspired by Dieter Rams.
In the process, they turned transformed Logitech from an engineering-led company into a design-led company and kickstarted an era of growth.
In this conversation, Chris and Bracken cover:
And much more!
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