A Wellness Medspa that Gives Back with Doctor Lonny Green

The Give Back Model

Jun 29 2021 • 24 mins

Dr. Lonny Green is the Medical Director at Rejuvenate MD Wellness Medspa in Richmond, VA. Dr. Green has been a practicing surgeon in Richmond for over 20 years, with a Bachelor of Science Degree from Stanford University, and a Medical Degree from the UCLA School of Medicine. Dr. Green has a passion for health and wellness, and today he joins Christine to talk about his medical journey, and the dedication that he and his all-star team have for giving back to their community.

Dr. Green tells Christine about his background working in Urology, Hormone Replacement Therapy, supervised weight loss, and Botox injections, as well as opening his own practice in July 2015. He credits his success to surrounding himself with strong, intelligent women, both personally and professionally, and explains how his incredible team worked together to overcome the challenges they faced due to COVID. Dr. Green explains how he got the nickname “Ninja Injector,” why he recently decided to focus solely on facial aesthetics, and his mission to help people become, not a different version of themselves, but their best selves naturally. He breaks down how his practice hosts parties and raffles to raise funds and awareness for several causes, including intimate partner violence, sexual assault, and human trafficking. And he offers his advice to business owners who want to give back, but may not be able to due to financial strains during the pandemic.

When entrepreneurs find their true path, there comes a time when they need to decide whether to dive right in or walk away from the pool as a whole. Today Dr. Green shares his story of taking that leap, persevering through setbacks to build a thriving business, and using his platform to do good and give back to his community. To learn more about Dr. Green, his amazing team, and all the great work they do, visit Rejuvenate-MD.com.

For more information, and other episodes on companies and entrepreneurs who give back, please visit TheGiveBackModel.com. That’s where you can also let Christine know about companies you’ve found that give back, and check out The Give Back Model merchandise, where $5 for every hoodie sold goes to charity. Thanks for listening!

Episode Highlights:

  • ● Dr. Green’s medical journey and background in Female Urology
  • ● His work in Hormone Replacement Therapy for menopausal women
  • ● Early backlash against Premarin and Provera - studies on these hormone replacements
  • were stopped because of concerns that they caused breast cancer and stroke
  • ● But these drugs were not derived from human compounds
  • ● Bioidentical Hormone Replacement Therapy replicates your own natural hormone level
  • ● European studies that looked at this method found no increased risk of breast cancer or
  • stroke
  • ● There was a huge demand for this life-changing therapy, but American College of
  • OBGYN did not yet approve of it


  • ● Dr. Green went ahead and opened his own practice to help women and men with Hormone Replacement Therapy
  • ● Started Rejuvenate in July 2015, but only began practicing there full-time one year ago
  • ● His amazing team helped him deal with the challenges of COVID
  • ● Recently shifted his practice to working solely on facial aesthetics (Botox injections,
  • fillers, microneedling, etc.)
  • ● His passion for helping people become the best version of themselves and keep it natural
  • ● Everyone has the right to decide what will make them feel happy inside, including facial
  • procedures like what Dr. Green offers
  • ● Rejuvenate was in the red for 4 years before turning a profit, but Dr. Green always
  • included giving back as part of their mission
  • ● Their goal is simply to help...