On today’s episode, host Christine Petrella welcomes Masami Sato, the founder of B1G1: Business for Good. B1G1 is a global giving initiative that’s quickly grown into a global movement. B1G1 helps businesses embed giving right into the heart of their everyday activities. B1G1 makes business giving easy, effective and meaningful. It focuses on connecting small-to-medium-size businesses with more than 500 carefully selected, high-impact giving projects. Since 2007, B1G1 has come together with more than 3,000 businesses from all industries around the world, creating over 250 million giving impacts, just by doing what they normally do.
Today Masami joins the show from Singapore to discuss the goal and mission behind B1G1, her story of founding the company 14 years ago, and how her team decides which worthy causes to work with. Masami explains how even the tiniest donation can make an impact with B1G1. She also expands on the spirit of giving that drives the B1G1 initiative, describes their annual “study tours” to projects they support, and shares her inspiring thoughts on seeing people come together to transform the world, one small step at a time. To learn more about B1G1 and their focus on creating a world that’s full of giving, visit B1G1.com.
For more information, and other episodes on companies and entrepreneurs who give back,
please visit TheGiveBackModel.com. That’s where you can also let Christine know about
companies you’ve found that give back, and check out The Give Back Model merchandise, where
$5 for every sale goes to charity. Thanks for listening!
Episode Highlights:
- ● Masami Sato is the founder and CEO of B1G1: Business for Good
- ● She is a 2-time TedX speaker, an AMAZON best-selling author, and winner of the Sustainable Business Award
- ● The goal of B1G1 is simply to create a world that’s full of giving by turning everyday activities, like getting a cup of coffee or reading an inspiring book, into something that can create a positive impact
● They have worked with thousands of businesses who have embedded giving in what they do, and together created just over 250 million giving impacts around the world
● B1G1 began in 2007
- ● The idea behind B1G1 started while Masami was running a previous business that focused on access to healthy eating and nutrition for families in her community
- ● She began by giving a small percentage for every frozen meal sold to help a child in need
- ● B1G1 was borne out of a desire to help other small businesses do the same
- ● How her team fully vets which “worthy causes” to work with
- ● Part of their criteria is finding companies that can break down their activities into small units of impact
● Their goal is to make it easy for even small businesses to give back
- ● With B1G1, the tiniest of donations still make an impact
- ● For each guest booked and each podcast episode released, Christine is donating toward
- access to a safe house for children saved from sexual abuse in Nepal, and shelter
- provided for a night for homeless children through B1G1
- ● There are many unique ways that business owners can give back, and a variety of
- different causes they can give toward, depending on what they are most passionate about
- ● How Global Goals has impacted the B1G1 model
- ● If we all give just a little bit, together we can make a massive difference
- ● Having common goals helps bring us together as well
- ●...
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