Breaking Down My Business's Income Streams from 2023

The Detailed Diary Podcast

Jan 1 2024 • 30 mins

Welcome to 2024! I'm super excited to chat with you about all my insights and reflections from the past year. Like many of you, the whirlwind of running a business, adapting to changes, and balancing personal life, particularly motherhood, has been a journey of growth and resilience. In today's episode, I’ll be sharing my business's income streams in 2023, revealing both the successes and challenges (no holding back!).

This is the third year I'm doing this income breakdown, and I believe in transparency and the opportunity to learn and adapt. Despite fewer revenue streams, my business has seen stability and growth in key areas. From my e-commerce platform of Details and Swirls to wedding rentals and more, each breakdown is its own story about focusing on what matters.

So  if you're curious about how much a business like mine can really earn, tune in now!


In this episode, we cover:

  • An in-depth look at the Details and Swirls e-commerce platform
  • The significance of wedding rental services in my business model and their steady income contribution
  • The phased-out Detailed Threads Boutique and the strategic decision behind it
  • Insights into my mentorship approach and its integration with my podcast
  • Exploring events and workshops as a valuable, though smaller, revenue stream
  • The role of affiliate and partnerships in diversifying income
  • An honest discussion on balancing motherhood with being a full-time business owner
  • Reflecting on the importance of setting realistic goals and maintaining work-life balance


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