Our founder today is bred by resilience and persistence. And on his chosen path – through the notoriously unforgiving fashion industry – he needs both. Having celebrities wear his eponymous line is a thrill, but his real success, he says, stems from the fiercely loyal customers who love his brand. With immense competition and a constantly changing retail landscape, the greatest currency is care and conviction. This is the story…of Jason Scott. Learn more about your ad choices. Visit megaphone.fm/adchoices