Aug 29 2022
Ascertaining Attribution: How to Build a Survey That Offers Insight into Customers
Matt Bahr, founder and CEO of Fairing, understands the importance of attribution. This is why he chose to focus his company Fairing, formerly EnquireLabs, on collecting data to help companies understand the attribution of their customers. The goal at Fairing is to bring speed and scale to survey data in an effort to help solve the issue of attribution. The company helps its clients design surveys that help them determine who their customers are, where they came from, and what will keep them coming back. On this episode of Subscription Radio, Ben and Matt discuss the importance of customer surveys, what questions to ask, and how to use those answers to your competitive advantage.
How Fairing helps solve attributionGet a competitive advantageIncrease completion rateLet people classify themselvesFind out where customers are coming fromCreate surveys with easeLet people come back to the questionsBuild a profile over timeUnderstand your customers’ motivationsAsk more than one question
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