Emissary Authors Podcast

Emissary Publishing

The Emissary Authors Podcast is a production of Emissary Publishing where we help faith-based founders, executives, and entrepreneurs tell the stories that matter.Visit https://publishwithemissary.com for more.Have you ever wondered what possesses authors to write books that change others’ lives?Where do they get their topics and ideas from? Why do some books cut through the noise and impact readers, while others get lost in the shuffle? How do they find epic and eternal meaning, even in ordinary, mundane places?And why is it, no matter where you look, authors find earth-shattering wisdom, compelling truth and practical application that ignites hope for others … while so many others shuffle right on past?Welcome to the Emissary Authors Podcast! The show devoted to digging deep, pulling back the curtain and finding the author’s “why.”Each week, hosts Paul Edwards and Jason Todd sit down to dive deep with successful published authors, to look for the eternal, unchanging principles they discover - in business, public service, ministry and family.When you listen to our interviews, you’ll learn how to interpret your own experiences, the power of spreading messages people can believe in, and the real meaning of not judging a book by its cover!

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Episodes

Unlocking High-Ticket Sales: Crafting Irresistible Offers with Craig Andrews
Yesterday
Unlocking High-Ticket Sales: Crafting Irresistible Offers with Craig Andrews
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd talk with author Craig Andrews about his book Make Sales Magical and the art of creating complex first-time offers that lead to high-ticket complex sales. Andrews shares insights from his book and experiences, emphasizing the importance of solving a customer's known pain points and building authority through conversation starters rather than lead magnets. The conversation covers the psychological aspects of sales, the importance of empathy in high-ticket transactions, and practical strategies for making sales magical.00:00 Welcome to the Emissary Authors Podcast: The Power of Storytelling00:31 Unlocking the Potential of Under Leveraged Assets00:59 The Art of Crafting Complex First Time Offers02:19 From Simple to Complex Offers: A Deep Dive02:43 The Genius of Bob Stupak's Vegas World Offer05:56 Designing Offers That Attract Ideal Clients08:38 The Three Essential A's for a Scalable Business15:43 The Role of Authority in Crafting Irresistible Offers24:12 Understanding Customer Pain Points for Effective Offers31:34 Unlocking the Power of First Time Offers32:41 The Art of Addressing Client Needs and Uncovering Hidden Pains35:29 Personal Anecdotes: Learning from Life's Challenges37:18 Shifting Perspectives: From Broken Beliefs to Empowered Decisions40:04 Crafting Effective Sales Strategies with Empathy and Patience45:31 The Human Touch in Sales: Building Trust and Understanding59:36 High Ticket Sales: The Importance of Empathy and Understanding Consequences01:03:20 Wrapping Up: Insights on Sales, Empathy, and Client RelationshipsLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Integrating the Five Pillars of a Holistic Life with Rabbi Daniel and Susan Lapin
May 8 2024
Integrating the Five Pillars of a Holistic Life with Rabbi Daniel and Susan Lapin
In this special edition of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd engage in a profound discussion with Rabbi Daniel and Susan Lapin, co-authors of 'The Holistic You.' The conversation explores the integration of the five F's—finance, family, fitness, friendship, and faith—into one's life, emphasizing the importance of holistic living for achieving true success and fulfillment. Rabbi Lapin shares insights on how ancient wisdom, particularly from the Bible, can guide contemporary life choices in business, relationships, and personal growth. The discussion also delves into the implications of spiritual and financial decisions on one's overall well-being and the importance of recognizing the interconnectedness of various aspects of life. The podcast offers listeners practical advice on living a balanced and integrated life, drawing on the Lapins' extensive experience and the wisdom contained in their book.00:00 Welcome to the Emissary Authors Podcast Special Edition00:13 Introducing Rabbi Daniel and Susan Lapin01:54 The Holistic You: Integrating Life's Facets08:46 Exploring the Five Fs and Life's Complexities20:26 Faith, Finance, and the Future: A Deeper Dive24:48 The Value of a Holistic CFO25:06 Incorporating Faith into Business and Life26:30 Exploring the Spiritual Dimension in Decision-Making28:23 The Spiritual Significance of Clothing31:01 Gender Roles and Financial Decisions in Marriage34:16 The Journey of Writing 'The Holistic You'37:57 The Importance of a Balanced Approach to Life and Business44:59 Final Thoughts and TakeawaysLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Navigating Life's Transitions with Dennis Volpe on Emissary Authors Podcast
May 1 2024
Navigating Life's Transitions with Dennis Volpe on Emissary Authors Podcast
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd are joined by Dennis Volpe, author of 'Transition on Purpose', to discuss the journey of transitioning in life and career. They delve into the importance of embracing imperfection, the necessity of moving through transitions intentionally, and the power of personal stories in driving positive changes. Volpe shares his insights on resilience versus endurance, the significance of defining personal success, and the impact of having a supportive community during transitions. The conversation also touches on the writing process, seeking counsel over opinion, and the therapeutic aspects of authoring a book. Volpe emphasizes the choice inherent in transitions, the necessity of action, and the potential for anything to be possible with the right mindset. Proceeds from his book support military veteran transition programs, underscoring his commitment to aiding others in their journey.00:00 Welcome to the Emissary Authors Podcast!00:43 Introducing Dennis Volpe and the Power of Transition02:42 The Journey of Writing 'Transition on Purpose'05:19 Understanding Transition: Insights from Dennis Volpe15:51 The Writing Process and Finding Your Audience34:10 Advice for Aspiring Authors: Just Do It41:00 Wrapping Up: Where to Find 'Transition on Purpose'Learn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Discovering Purpose with Dr. Ken Keis
Apr 24 2024
Discovering Purpose with Dr. Ken Keis
This episode of the Emissary Authors Podcast features co-hosts Paul Edwards and Jason Todd in conversation with Dr. Ken Keis, a prolific writer, consultant, and speaker who has spent 34 years impacting the world's leadership landscape. Dr. Keese delves into his quest for purpose, sharing insights from his journey from a dairy farmer to a sales professional to eventually finding his true calling in speaking and authorship. He discusses the importance of staying true to one's divine purpose, overcoming personal and professional hurdles like dyslexia, and the continuous process of self-discovery and learning. Dr. Keis emphasizes the role of authentic living and working in purpose, offering listeners an e-book gift, 'The Quest for Purpose', to aid them in discovering their own. The podcast episode revolves around the theme that everyone is created with a unique purpose, which is unlockable through self-reflection, perseverance, and embracing one's authentic self.00:00 Welcome to the Emissary Authors Podcast00:57 Introducing Dr. Ken Keis: A Journey of Purpose and Authorship02:26 From Dairy Farm to Purpose-Driven Life: Ken's Story05:33 The Quest for Purpose: Unveiling the Journey07:25 Finding Your Authentic Voice and the Power of Storytelling09:08 Defining Purpose: A Blend of Inspiration and Intuition15:20 Navigating Life's Clues to Discover Your Purpose20:41 Principles Before Purpose: Aligning Your Life's Foundation21:30 Exploring Belief Systems and Their Impact on Purpose21:55 The Power of Mindset in Achieving Your Purpose22:23 Character Traits: The Foundation of Living Out Your Purpose22:42 The Role of Integrity and Mentorship in Purposeful Living23:27 Forgiveness and Lifelong Learning as Key Character Traits24:19 Finding Purpose in Adversity: Lessons from Auschwitz26:59 The Journey of Discovering and Living Out Your Purpose29:06 The Importance of Spiritual Grounding in Sustaining Purpose33:55 Navigating the Path to Discovering Your Purpose37:55 Offering Wisdom and Encouragement for Purposeful Living43:02 Concluding Thoughts on Purpose and a Special OfferLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Navigating Forgiveness and Understanding in Families with Brian Ahearn
Apr 17 2024
Navigating Forgiveness and Understanding in Families with Brian Ahearn
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd are joined by Brian Ahern, who discusses his new book 'His Story, My Story, Our Story.' Ahern's book delves into his personal experiences growing up as the son of a United States Marine Corps member, highlighting the discipline and challenges within military families, and his journey towards understanding and forgiveness following his father’s death. Through candid conversations, he explores the intricacies of father-son relationships, especially within the military context, and the importance of confronting and healing from past traumas to improve familial bonds and personal growth. The discussion also touches on the broader implications of Ahern's insights for veterans, particularly those struggling with PTSD, and the potential for his book to facilitate reconciliation and understanding within families affected by military service.00:00 Welcome to the Emissary Authors Podcast00:39 Introducing Brian Ahern and His New Book01:33 The Impact of a Military Upbringing04:13 Confronting Family Dynamics and Healing10:33 Understanding and Breaking Family Patterns13:52 The Writing Process and Reflecting on the Past18:25 Reactions to the Book and Personal Growth24:24 Navigating Family Dynamics and Social Media Challenges25:06 Personal Stories of Military Families and Childhood Struggles27:14 The Power of Apology and Forgiveness in Family Relationships30:02 Target Audience and Outreach for a Personal Story34:29 The Impact of Positive Direction and Providential Circumstances42:23 Reflections on Legacy, Change, and Hope46:30 Closing Thoughts and Encouragement for Personal ReconciliationLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
The Power of Shared Experiences with Craig and Karen Andrews
Apr 10 2024
The Power of Shared Experiences with Craig and Karen Andrews
In this podcast, Craig and Karen Andrews, co-authors of the book 'Hope That Won't Die', recount their harrowing experiences during the COVID-19 pandemic. Craig discusses his struggle with the virus, notably his month-long coma, while Karen sheds light on the challenging decisions she had to make on his behalf. The book, which is deeply rooted in their faith, details their individual experiences during this difficult time. Their overall aim with their book is to spread hope, especially to those who have experienced similar struggles during the pandemic and to bring people closer to their faith. The book is also a testament to the bond they share as a couple, a bond that was solidified even further through this shared traumatic experience.00:00 Introduction: The Power of Storytelling00:24 The Personal Journey: Struggles and Hope00:47 The Inspiration Behind the Book01:00 The Impact of COVID-19: A Personal Perspective02:00 The Emotional Rollercoaster: Guilt and Forgiveness03:42 The Power of Hope: Surviving Against the Odds05:31 The Journey of Writing: From Personal Experience to Published Book06:08 The Reality of COVID-19: A Firsthand Account10:48 The Power of Connection: Navigating Through Isolation17:59 The Healing Process: Reconnecting and Reflecting20:40 The Role of Faith: Finding Hope in Despair26:29 Conclusion: Lessons Learned and Moving ForwardLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Navigating the Nutrition and Writing Journey with Tony Castillo | Episode 014
Feb 21 2024
Navigating the Nutrition and Writing Journey with Tony Castillo | Episode 014
On this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd are joined by Tony Castillo, a registered dietitian and fitness professional. Tony shares his experiences and challenges as an aspiring author and discusses the parallels he sees between writing a book and maintaining a healthy diet. They dive deep into topics of authenticity, accountability, and addressing the 'inner critic' that hinders personal growth. Throughout the conversation, Tony highlights the importance of foundational skills in nutrition and writing, exploring the detrimental effects of taking shortcuts in both areas.00:00 Introduction and Welcome00:33 The Unwritten Book: A Conversation with Tony Castillo05:01 The Importance of Authenticity in Writing05:17 The Pitfalls of Shortcuts in Writing and Nutrition06:06 The Connection Between Nutrition and Writing09:22 The Challenges of Writing a Book12:11 The Power of Accountability in Writing14:10 The Impact of Writing a Book20:36 The Fear of Criticism in Writing23:02 The Obligation to Share Your Message25:46 The Importance of Preparation for Opportunity26:59 The Power of Self-Treatment and Self-Perception28:26 The Role of Nutrition in Personal Growth30:50 The Impact of Self-Criticism and Negative Self-Talk34:47 The Challenge of Overcoming Internal Barriers38:12 The Journey of Self-Inventory and Personal Growth43:17 The Role of Nutrition in Overcoming Personal Challenges44:43 Final Thoughts and ResourcesLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Guardians of Grit with David Ask | Episode 012
Jan 25 2024
Guardians of Grit with David Ask | Episode 012
In this episode of the Emissary Authors podcast, hosts Paul Edwards and Jason Todd welcome their guest, David Ask. David is a published author who is currently working on his second book titled 'Guardians of Grit'. Throughout their discussion, they slog through the ideas of resilience and grit, differentiating between the two and how they are essential ingredients for success as an author and as an individual. David also talks about the themes of his upcoming book, which detail the importance of implementing strong leadership skills as a father, overarching concepts of authenticity, self-awareness, and acting with purpose. Lastly, David shares a captivating passage from his upcoming book that explores themes of belonging, self-identity and purpose. This thought-provoking episode delves heavily into the personal struggles of being an author and the psychological concepts that play into writing and personal growth.00:00 Introduction and Guest Presentation01:49 Guest's Journey into Writing04:08 The Inspiration Behind the Second Book07:56 The Importance of Authenticity and Identity10:02 The Difference Between Resilience and Grit20:04 The Role of Friction in Personal Growth22:13 Pressure Makes Diamonds: Initial Thoughts22:27 The Invitation to Co-Author: A Risky Opportunity23:46 The Fear of Backlash: Weighing the Consequences24:23 Driven by Intrinsic Motivation: The Struggle to Speak Out24:55 The Power of Humility and Self-Awareness25:24 The Fear of Being Wrong: The Writer's Dilemma26:37 The Importance of Self-Correction and Adaptability26:48 The Role of Grace in Authenticity27:07 The Challenge of Writing Controversial Material29:22 The Struggle of Fatherhood: Telling Unpleasant Truths29:55 The Importance of Conviction and Leadership in Parenting30:53 The Power of Grace and Self-Awareness in Parenting34:13 The Struggle of Writing: The Early Morning Dilemma38:16 The Power of Purpose: Finding Your Mission39:54 The Toy Store: A Metaphor for Mission and Purpose43:04 Closing Thoughts: The Joy of Being Part of a Greater WorkLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Winning the Day with Jose Escobar | Episode 010
Jan 19 2024
Winning the Day with Jose Escobar | Episode 010
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd sit down with Jose Escobar, the founder of Connected Leaders Academy and nine-time published author of 'Winning the Day.' They delve deep into his journey to success, discussing his transition from a rookie agent at Liberty Mutual to becoming a successful entrepreneur. Escobar provides insights on developing discipline, mental toughness, and a systemized morning and evening routine to achieve personal and professional growth. He also shares his strategies for building a global network and nurturing relationships.00:00 Introduction to the Emissary Authors Podcast00:28 Meet Our Guest: Jose Escobar00:51 The Journey of Jose Escobar01:16 The Start of a Long-lasting Friendship03:09 Jose's Writing Journey and His First Book05:04 The Art of Building Relationships05:52 The Birth of Connected Leaders Academy06:14 The Power of Networking and Relationship Building07:02 The Transition from Employee to Entrepreneur09:37 The Launch of Jose's Business18:09 The Impact of Morning and Evening Routine Mastery20:32 Creating a High-Ticket Coaching Program21:12 Effective Reading and Learning Techniques22:07 Building a Successful Morning and Evening Routine22:26 Scaling Up and Pricing Your Program23:18 Starting Small and Building Habits24:48 The Importance of Mental Toughness and Discipline27:20 The Power of Process and Vision30:14 Overcoming Resistance and Building Resourcefulness35:51 The Journey of Personal Growth and Fatherhood37:51 Conclusion: Winning the Day39:27 Making Reading a PriorityLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
Expert Strategies for Selling 100,000 Books with Andrew Kaplan | Episode 009
Jan 17 2024
Expert Strategies for Selling 100,000 Books with Andrew Kaplan | Episode 009
In this episode of the Emissary Authors Podcast, hosts Paul Edwards and Jason Todd interview author Andrew Kaplan. Seeking to empower authors with effective strategies for selling books, they dive deep into Kaplan's book 'Three Words I Used to Sell 100,000 Books.' They explore how to create a captivating book cover, the importance of strategic planning, positioning a book in the market, and the power of effective marketing, among other topics. Kaplan emphasizes the importance of serving the reader, creating useful and impactful content, and consistently nurturing audience engagement.00:00 Introduction to the Podcast and Guest01:32 The Journey of Andrew Kaplan02:00 The Challenges of Being an Author02:45 The Success Story of Selling 100,000 Books04:14 The Importance of Self-Promotion for Authors06:01 The Strategy Behind 'Three Words I Use to Sell 100,000 Books'09:34 The Power of Engaging Content13:37 The Importance of Understanding Your Reader20:14 The Art of Crafting a Book Title24:59 The Importance of Delivering Value with Your Book25:25 Strategies for Selling 100,000 Copies25:57 Tactics for Authors with and without an Audience26:20 Leveraging Social Media for Book Promotion27:52 The Power of Strategic Advertising28:50 Building an Ecosystem for Success29:19 The Importance of Consistent Effort29:52 Expanding Your Reach: Interviews, YouTube, and More30:45 The Reality of Marketing Your Book32:13 The Work Begins After Publishing41:29 The Amazon Squint Test: A Simple Strategy43:57 Where to Find Andrew's Books and More44:46 Closing Thoughts and Future PlansLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops
The Real Reason You Write featuring Sam Feeney | Episode 007
Jan 4 2024
The Real Reason You Write featuring Sam Feeney | Episode 007
Sam Feeney, Emissary author of "The Career Factors," "Why Aren't You Thriving?" and "Hire Education," joins the Emissary Authors podcast to discuss the real reasons people write books. In this episode of the Emissary Authors Podcast, the hosts Jason Todd and Paul Edwards engage in an enlightening conversation with Sam Feeney, the author of Career Factors. They discuss the importance of digging deep to discover the real reasons behind why individuals choose to write or work in a specific field. Delving into personal experiences, Sam shares his process of helping individuals assess their career paths and motivations, providing tools that empower growth. The conversation also touches upon factors that may act as hindrances, how to maneuver through such challenges, and the delight one can derive from writing or their chosen career once they understand their individual motivations.00:00 Introduction to the Podcast and Guest00:47 Understanding the Real Reason You Write01:25 Exploring Career Factors and Personal Development02:46 The Impact of Career Choices on Personal Life04:38 The Role of Motivation in Career Development05:21 The Difference Between Aptitude and Motivation07:06 The Importance of Understanding Your Career Factors10:27 The Role of Assessments in Career Development13:21 The Power of Personalization in Career Satisfaction14:44 The Impact of Understanding Your Strengths and Weaknesses21:40 The Importance of Questioning the Status Quo in Your Career24:55 Understanding the Rules of the Game25:21 Reframing Your Perspective25:54 Exploring Motives for Writing26:43 The Power of the Right Motive27:13 Overcoming the Fear of Starting27:47 Navigating the Chasm of How28:22 The Importance of Self-Motivation28:37 Understanding the Real Reason You Write29:33 The Role of Career Motivation in Writing30:34 Overcoming Self-Imposed Limitations32:22 The Power of Reframing33:28 Understanding Your Career Path36:54 The Importance of Growth in Writing42:35 Recognizing the Value of Your Journey47:08 Staying Connected and Moving ForwardLearn more about The Hope of War at https://thehopeofwar.comLearn more about Emissary workshops and seminars at https://publishwithemissary.com/workshops