Create Good

BC/DC ideas

A conversation with change makers and rabble-rousers to find out what makes them tick and how they create good.

Catherine Freeland - Vibrent Health
Aug 9 2022
Catherine Freeland - Vibrent Health
About Catherine: Catherine brings broad healthcare marketing communications experience and a passion for public health to Vibrent Health. She has more than 15 years’ experience leading communications strategy for major academic medical centers in New York City and Denver, Colorado. She most recently served as the communications officer for the All of Us Research Program New York City Consortium. Catherine successfully deployed paid digital and social advertising, outdoor placements, direct mail, email, and SMS campaigns to recruit and retain nearly 26,000 NYC participants across the NYC Consortium. With a strong focus on inclusion for underrepresented communities in biomedical research, Catherine is committed through her work at Vibrent to securing the improved health and vitality of marginalized communities through increased accessibility and equity. Catherine has extensive experience leading institution-wide initiatives including the implementation of content management systems, customer relationship management tools, and digital asset management. Her work in both the public and private sector includes developing and implementing public health campaigns on issues such as child abuse and neglect prevention, smoking cessation, and public health funding. She has experience interfacing with federal, state, and local governments to implement public health campaigns and initiatives. Catherine received her Master’s in Public Health from Columbia University’s Mailman School of Public Health. A native of Colorado, Catherine and her family live in Washington Heights in NYC.--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay
Lex Amore - Biomimicry Institute
Jul 26 2022
Lex Amore - Biomimicry Institute
About Lex:Lex Amore combines her background in biomimicry and communications to serve as a connective tissue between humans and the natural world. She works with media, organizations, brands, and influencers to enhance advocacy and engagement for nature-inspired design. Lex also guides the communications strategy for the Institute to further biomimicry education and application across industries and audiences. She has advocated for sustainability thought leaders for the past decade, bringing expertise in writing and strategic communications to each project aimed at making a positive impact on the world. Lex achieved her Master of Science degree in Biomimicry from Arizona State University in 2018 and bachelor’s degree in journalism from Georgia State University. She has also received extensive training from the Climate Reality Leadership Program, LEED, and in sustainable design by working with a multitude of industry leaders across the globe. Her ultimate mission is to inspire others with actionable, positive movement forward using nature-inspired innovation and community collaboration.Connect: InstagramBiomimicry WebsiteWhat is Biomimicry?30 Days of ReconnectionBiomimicry Videos --------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay
Nicky Yates - The Adventure Project
Jul 12 2022
Nicky Yates - The Adventure Project
About Nicky: Proud of her Native American Echota and Alabamian roots, Nicky has been in New York since 2004 (and still loves it!). She holds a Master of Arts in Forensic Psychology and got her start in NYC alongside Becky Straw at charity: water in the early years of the organization. From providing direct services at the New York County District Attorney’s Office to leading the first NGO to reach 1 million followers on social media to leading NGO’s and tech startups in their partnerships and social impact efforts, Nicky has over a decade of experience in growing nonprofits, building startups and forging social impact relationships that scale with technology. When not in the office or field, Nicky enjoys traveling and taking on new challenges, from climbing Kilimanjaro to learning to scuba dive! Connect: LinkedInInstagram--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay
David Jeffrey Ringer - Green Jay Strategies
Jun 14 2022
David Jeffrey Ringer - Green Jay Strategies
David Jeffrey Ringer is a seasoned and decorated communicator, adviser, and nonprofit executive. In May 2021, he co-founded Green Jay Strategies with Elizabeth Sorrell. Green Jay is a full-service boutique strategic communications firm that partners with organizations, companies, and public figures who have a message to deliver and a mission to fulfill. Before that, David was chief network and communications officer at the National Audubon Society, where his portfolio included PR and communications, digital media, content, advocacy, grassroots chapter relations and capacity building, college campus outreach, DEI, and conservation programs focused on native plants and bird-friendly buildings. His first job with Audubon was on the Gulf Coast, where he was media relations lead during the BP oil spill. Before that, he worked internationally in PR, community relations, and donor relations for community development NGOs.Links:LinkedInInstagramGreen Jay Strategies--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay
Shanelle Matthews - Movement for Black Lives, RadComms, The New School
May 31 2022
Shanelle Matthews - Movement for Black Lives, RadComms, The New School
Shanelle Matthews partners with social justice activists, organizations, and campaigns to inspire action and to build narrative power. She is the communications director for M4BL, the founder of the Radical Communicators Network (Radcomms), faculty at Thew New School, and co-author of Framing New Worlds: Resistance Narratives from 21st Century Social Movements, a forthcoming anthology--------------LINKS AND RESOURCESMovement for Black LivesRadical Communicators Network (RadComms) Media: Pro-Blackness is Aspirational: A Conversation with Cyndi Suarez and Shanelle MatthewsThe Role of Communications in Social Change Books and Resources: Re:Imagining Change by Doyle Canning and Patrick Reinsborough available for purchase.Narrative Power by Ken PlummerPop Culture Collaborative --------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay
Molly Rivera - Planned Parenthood South Atlantic
May 17 2022
Molly Rivera - Planned Parenthood South Atlantic
Molly Rivera is the communications director for Planned Parenthood South Atlantic. With more than ten years of experience in nonprofit communications, she has worked at the ACLU of North Carolina, the Food Bank of Central & Eastern North Carolina, and served on the board of the Young Nonprofit Professionals Network of the Triangle. Originally from Wisconsin, Molly has a degree in Journalism from the University of Wisconsin and enjoys sharing her extensive knowledge and love of cheese with anyone who will listen.TwitterInstagram Work WebsiteAdditional Links from Molly:The Management Center Voter Education Resource Form Me and White Supremacy  --------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR  from Pixabay
Charlotte Moser - Children's Hospital of Philadelphia (CHOP)
May 3 2022
Charlotte Moser - Children's Hospital of Philadelphia (CHOP)
Links: Vaccine Education Center WebsiteVaccine Makers ProjectVaccine Makers TwitterHilleman DocumentaryParents PACK ProgramVaccine Update Program for Providers About Charlotte: I am the Assistant Director of the Vaccine Education Center at Children’s Hospital of Philadelphia (CHOP) where I have the privilege of helping people get answers to their questions about vaccines and vaccine safety. In addition to answering questions directly, I spend my days writing and designing informational resources; creating programs for various audiences; strategizing new ways to disseminate accurate, science-based information; and guiding our dedicated team. At its heart, our effort is one of science communication, a critical, yet oft overlooked, component of the scientific enterprise.As a first-generation college student from a small town in rural Pennsylvania, I received a Bachelor’s degree in biology with a minor in chemistry from Wilkes University (Wilkes-Barre, Pennsylvania). After graduation, I started working at CHOP, where a two-year commitment to work in the research lab of Dr. Paul Offit led to almost three decades of working with one of today’s most gifted science communicators. During my early years at CHOP, I studied rotavirus immunology and microencapsulation as a potential means for effective vaccine delivery. As vaccine safety concerns increased in the late 1990s, Dr. Offit — feeling that the voice of the scientist was missing in vaccine safety conversations — invited me to embark on the journey of creating the Vaccine Education Center, which has been the focus of my efforts for more than 20 years.This month (March 2022), I finished a Master’s degree in Communication at Drexel University. My concentration was science and health communication, and I also completed a minor in higher education.--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR from Pixabay
Shawn Taylor
Apr 19 2022
Shawn Taylor
Shawn Taylor is a professor, consultant, and coach. But more than that, he's fascinated by narriative, how it shapes culture, and how it can bring us together. He's been published in NY Times, Fusion, and Ebony. He's the founder of thenerdsofcolor.org, and Senior Fellow at Pop Culture Collaborative. In short, Shawn is a pretty amazing dude. I encourage you to read more about Shawn and go follow him on Twitter. --------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music byItsWatR from Pixabay
Kivi Leroux Miller - Nonprofit Marketing Guide
Apr 5 2022
Kivi Leroux Miller - Nonprofit Marketing Guide
Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi also co-leads a Girl Scout troop and is president of the Lexington Farmers Market Association in Lexington, North Carolina, where she lives with her husband, two daughters, and six cats, five of whom walked into the yard and never left. She also co-founded Grow and Go Girls, a small bakery where all net profits go into a travel fund for a group of small-town girls to travel the big world, including one of her daughters.--------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com--------------About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com--------------Intro Music by ItsWatR from Pixabay
Dawn Crawford - BC/DC Ideas
Mar 16 2022
Dawn Crawford - BC/DC Ideas
Brian and Dawn are kicking off the podcast. We heard from Brian on the first episode, next is Dawn.Dawn is the Principal and Owner at BC/DC Ideas. She is the powerhouse that had driven the agency to produce  award-winning and impactful brands, campaigns, and more for nonprofit partners over the last decade. --------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com -------------- About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com -------------- Intro Music by ItsWatR from Pixabay
Brian Crawford
Mar 16 2022
Brian Crawford
Brian and Dawn are kicking off the podcast. First up is Brian.Brian is the Creative Director at BC/DC Ideas. He manages the creative team to produce award-winning and impactful brands, campaigns, and more for nonprofit partners over the last decade. Brian started his career in for-profit advertising, but quickly joined Dawn to start BC/DC ideas after a move to North Carolina. Today we’ll talk to him about burnout and how he handles feedback, amongst other issues facing the nonprofit world. --------------About Create GoodPodcast: The Create Good podcast is a conversation with change makers and rabble-rousers to find out what makes them tick and how they create good. We created the podcast because we were missing the connections and community that came from conferences and gatherings. Our goal is to share some awesome nonprofit folks with the community. Subscribe to follow along.Event: Create Good started as a conference, the first one was in 2017, to gather nonprofit communications leaders creating breakthrough work and share them in a fun and inspiring space. Like everyone else, we had to pivot due to the pandemic. We moved the conference online and this year we are pivoting again to a series of webinars and podcast. We are hoping to return to our in-person conference in 2023. Visit the site to see past sessions and sign up for the newsletter to find out when we will meet in person again at the next Create Good Conference. www.creategoodconference.com -------------- About BC/DC IdeasWe are a full service marketing and communications agency who focuses exclusively on nonprofits for the last 11 years. From strategy and social media to web sites and video production, we can do it all. Let’s talk about how we can bring your vision to life. www.bcdcideas.com -------------- Intro Music by ItsWatR from Pixabay