Products are designed and created for their users right? Well at least they should be. A 2021 McKinsey Global Digital Sentiment Insights survey sites that 56% of users of digital services state they are dissatisfied by the user experience. Today, we are joined by Satyam Kantamneni, a master of design thinking to shed some light on why this might be and to share his insights on how we can create user-centric organizations that leave users delighted while also driving business growth through the practice of User Experience Design.
Satyam has a Bachelors in Electronics and Communication Engineering from Osmania University, an MS, of Human Factors Engineering from Wright State University, has attended Stanford, the School of Design Thinking, and received his Executive MBA from Harvard Business School. He is currently the Managing Partner and Chief Experience Officer at UX Reactor.
He has developed and curated the PragmaticUX framework, which is a scalable, consistent, replicable, and measurable approach to innovation in a digital world. A subset of the framework is captured in his book: User Experience Design: A Practical playbook to Fuel Business Growth.
As our guest says Good Design is Good Business.
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Building something cool or solving interesting problems? Want to be on this show? Send me an email at jointhepodcast@unfilteredbuild.com
Podcast produced by Unfiltered Build - dream.design.develop.