The Hidden Hand Behind Your Swipes

Land of the Giants

Jan 18 2023 • 40 mins

Tinder, Hinge, OkCupid, The League. If you’ve ever wondered why using these different dating apps feels similar, it may be because they’re all owned by Match Group, the company that helped start online dating in the 90s, and now owns two-thirds of the dating app market. Today, Match is a dating app conglomerate with millions of users and over 45 brands around the world. That’s billions of dollars worth of swipes and subscriptions. But does paying for what Match Group calls “superpowers” — things like Hinge’s ‘roses’ and Tinder’s ‘super likes’ — get users any closer to connecting with real-life people?  Hosted by Sangeeta Singh Kurtz (@sangeetaskurtz) and Lakshmi Rengarajan (@Shmi_So_Far) Subscribe for free. Be the first to hear next week's episode by hitting the plus sign in your favorite podcast app Follow @TheCut and @verge on Twitter Learn more about your ad choices. Visit podcastchoices.com/adchoices

You Might Like

Acquired
Acquired
Ben Gilbert and David Rosenthal
Hard Fork
Hard Fork
The New York Times
Darknet Diaries
Darknet Diaries
Jack Rhysider
Marketplace Tech
Marketplace Tech
Marketplace
Search Engine
Search Engine
PJ Vogt, Audacy, Jigsaw
WSJ’s The Future of Everything
WSJ’s The Future of Everything
The Wall Street Journal
Rich On Tech
Rich On Tech
Rich DeMuro
TechStuff
TechStuff
iHeartPodcasts
The Vergecast
The Vergecast
The Verge
Waveform: The MKBHD Podcast
Waveform: The MKBHD Podcast
Vox Media Podcast Network