In the world of hardware startups, building cutting-edge products comes with a unique set of challenges. Founders sometimes lose sight of their goals by falling in love with their first solution, and not fully focusing on the problem itself. Enter Sera Evcimen, mechanical engineer and founder of Pratik https://www.pratikdev.com, a product development consulting firm devoted to keeping startups away from the “Valley of Death.”

In this episode, Jon chats with Sera about her approach to engaging with startups – whether it's optimizing their operations, aiding in manufacturing processes, or nurturing innovation. Sera also shares insights on how large companies can adopt startup-like agile processes and walks through how external strategic guidance and engineering expertise are often the keys to success.